they have less of a control of the environment. a lot of people are writing it off. sometimes breath-taking to see. >> i don't know if msnbc fits my description of main stream media but a contradiction of what you said. you said they have a smaller audience which is true but on the other hand the bias might affect the campaign. if the audience for the main stream media smaller, the network and big newspapers presumably it's having less impact on public opinion. >> it is also controlling where the campaign goes. and the climate it creates. >> bret: put up polls, number five. news organization spending more time defending president obama and attacking romney 47%. romney attacking obama 16%. 21% on the next one, focusing on the presidential candidates or the news coverage, silly, serious issues. there you see the split. the news coverage silly issues dominating. charles, you thoughts? >> the role of the media is auxiliary of the obama campaign and they should relocate to chicago and save travel time. if you look at the specific issues and how they're covered, for exampl